Your product team,
without building one.

Senior product, design, engineering, and AI automation for founders who need visible progress, not more overhead.

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Delivery board
Building
Lead qualification agent with CRM sync
AI
Review queue dashboard for ops team
Dev
Review
Pricing page redesign + new tier logic
Design
Live
Inbound support assistant w/ escalation
Live
Weekly founder metrics pipeline
Live
48h
To first delivery
Weekly
Visible output
Ongoing
Not project-based

Worked on products @ these companies

Vinted
Just Eat
TNW
Tiqets
Financial Times
What we do

Strategy, build, and automation in one loop.

01 · Product strategy

Direction, prioritisation, sharper decisions.

We define what to build, what to skip, and what matters commercially, so the roadmap stays sharp.

  • Offer shaping and roadmap thinking
  • Feature prioritisation tied to outcomes
  • Founder-level product input
02 · Design & engineering

Design and build, end to end.

From concept to shipped product. Design, frontend, backend, and iteration, handled in one working rhythm.

  • MVPs, portals, internal tools, revenue features
  • Fast iteration with senior judgement
  • Ongoing delivery, not one-off handovers
03 · AI automation

Useful automation with humans in the loop.

Automation that removes repetitive work, with humans staying in control where judgement matters.

  • Lead triage, enrichment, and routing
  • Support assistants with escalation logic
  • Review queues and approval workflows
Pricing

Monthly plans.

Small client roster, direct access, and work handled by the people actually shipping it.

Advisor
Product direction and strategy for founders who want a sharper plan
€ 2,500
per month
  • Monthly strategy session
  • Product and automation opportunity audit
  • Priority recommendations, not decks
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Most common
Builder
One product workstream, fully owned and shipped
€ 5,000
per month
  • Strategy, design, engineering, and automation
  • One core workstream owned at a time
  • Weekly working rhythm with visible output
  • Shared delivery system access
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Partner
Multiple tracks, broader scope, embedded into your team
€ 10,000
per month
  • Everything in Builder, broader execution
  • Multiple initiatives running in parallel
  • Founder-level access and escalation
  • Designed to slot into your team's workflow
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“Make the Product has owned the development of our product end-to-end, from design to development and iteration. We have used their AI infrastructure to accelerate multiple areas of our business that we wouldn't have expected”
Founder, Medical platform startup

Let's talk about what you need shipped.

Tell us what's stuck, what's manual, or what needs building. We'll tell you what we'd do first.

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Or email directly — [email protected]